Companies' revenue digitisation changing trend of tech spending: Gartner
Twelve years ago technology spending outside of IT was 20 per cent of total technology spending; it will become almost 90 per cent by the end of the decade, according to Gartner, Inc.
BANGALORE: Twelve years ago technology spending outside of IT was 20 per cent of total technology spending; it will become almost 90 per cent by the end of the decade, according to Gartner, Inc.
Much of this change is being driven by the digitisationof companies' revenue and their services, the technology researcher said.
The "Nexus of Forces" is leading this transformation. The Nexus is the convergence and mutual reinforcement of social, mobile, cloud and information patterns that drive new business scenarios.
Organisations are digitising segments of business, such as moving marketing spend from analog to digital, or digitising the research and development budget.
Secondly, they are digitising how they service their clients, in order to drive higher client retention. Thirdly, they are turning digitisation into new revenue streams. Gartner analysts said this is resulting in every budget becoming an IT budget.